Before implementing the automated webinar setup, training MLS members required significant manual coordination—scheduling, reminders, attendee management, and live hosting all demanded time and effort. Lowcountry Regional MLS wanted a streamlined system that could:

• Automate scheduling and registration.
• Manage attendee communications (reminders, confirmations, follow-ups).
• Deliver high-quality content without requiring live presentation.
• Provide detailed analytics and insights on attendee engagement.

FBS worked closely with Lowcountry Regional MLS to design a customized automated webinar setup. The process included:

• Defining Key Requirements – Understanding the client’s needs, target audience, and content strategy.
• Automation Setup – Configuring the webinar system to handle:
  • Registration and email workflows.
  • Pre-recorded content with live interaction options.
  • Automated reminders and follow-ups.
• Testing & Optimization – Running test sessions to ensure reliability, user-friendliness, and technical stability.

The implementation of the automated webinar system resulted in:

• Significant time savings, reducing the need for manual coordination and presentation.
• Improved attendee experience and engagement, with timely communications and seamless access.
• Scalability, allowing Lowcountry Regional MLS to run multiple webinars without increasing workload.
• Data-driven insights, enabling better engagement tracking and future content improvements. (Including a 70% average attendance rate)

Hear From The MLS

Peter Pohl, Information Technology Administrator at Lowcountry Regional MLS had some great things to say:

“Right now, improving member training through automated webinars is particularly important because it allows us to provide consistent, accessible education at scale. With the real estate landscape evolving rapidly—whether through policy changes, technology advancements, or shifting market dynamics—it’s critical that our members stay informed without added barriers.

One of the key challenges this solves is ensuring that every member, regardless of their schedule or location, has access to the same high-quality training. It also helps us reinforce compliance and best practices without relying solely on in-person sessions, which can be difficult for busy professionals to attend. Automating this process means we can deliver timely, relevant content efficiently while also freeing up internal resources to focus on more strategic initiatives.

FBS has been a fantastic partner in helping us leverage this at scale, ensuring that our members receive the training they need in a seamless and effective way.”

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