Press Kit

All MÁS media assets in one place. Please contact us for additional media asset requests.

Press Releases

MÁS by FBS Takes Off: MLSs Unlock New Marketing Power

[Fargo, ND | March 6, 2025] – Oregon Data Share and Lowcountry Regional MLS are among the first to leverage MÁS, tapping into its expertise to amplify their branding and member engagement efforts.

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FBS Introduces MÁS: Marketing Services for the MLS by MLS Marketing Experts.

[Fargo, North Dakota | December 9, 2024] – FBS, the MLS software and technology authority, unveils a new service designed to increase and improve marketing and communication functions within MLS organizations.

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FBS Introduces MÁS: Marketing Services for the MLS by MLS Marketing Experts
Released December 9, 2024

FBS, the MLS software and technology authority, unveils a new service designed to increase and improve marketing and communication functions within MLS organizations. MÁS (Marketing Add-on Services) is a custom marketing & communication solution run by professionals who deeply understand the real estate landscape and can help MLSs scale their marketing output without expanding their internal teams. READ MORE >

MÁS Logos and Brand Guidelines

All Marketing Collateral (to include website representation, printed collateral, video representation, etc.): rectangular MÁS logo, white and gray is acceptable use as required by materials.  Any modification of logo(s) beyond usage guidelines must be submitted to FBS for approval in advance.

MÁS Primary Red Logo
MÁS Primary White Logo
MÁS Black Logo
MÁS Red Icon Only
MÁS White Icon Only
MÁS Black Icon Only

Logo Clear Space Specifications

When the logo is used, a minimum of X must be maintained on all sides of the logo between it and any other text or graphics. X represents a square whose sides are equal to the width of the filament house icon. The full logo should never extend beyond the bleed of printed materials or beyond the image boundaries in any digital collateral.

Logo Size Specifications

Never display the logo smaller than 1” measured from the left edge of the bulb to the right edge of the S while maintaining the aspect ratio. If a smaller icon is needed, the micromark may be used where appropriate. Going smaller can damage the logo’s integrity and effectiveness. Screenshots on devices used in any imagery are exempt from this specification. The “Marketing Add-on Services” text can be removed when readability is impacted.

Color Palette

Primary
Hex #:
#e85252
Red RGB:
232, 82, 82
Red CMYK: 4, 83, 67, 0
Red PMS: 2597 C

#e85252

C=0
M=65
Y=65
K=9
#5bb9bd

C=65
M=0
Y=0
K=9
#ffc95c

C=0
M=22
Y=74
K=0
#f89938

C=65
M=0
Y=0
K=9
#a4c60e

C=0
M=0
Y=0
K=73
#67686b

C=0
M=0
Y=0
K=73

Font Specifications

Preferred Font: Figtree

The standard font family for MÁS collateral is Figtree. Their various uses are outlined below. Size specification should be followed wherever possible. Any diversions should be passed along to the marketing team for approval. Any text appearing on a white background should use a 73% gray or #6786b

Bold - Headlines, Titles, Logo
Minimum size - 14pt.
Medium - Subheaders, Text Callouts
Minimum size - 12pt.
Light - body text
Minimum size - 12pt.

Summaries

MÁS Tagline

MLS Marketing is what we do. Now, we can do it for you.

MÁS (Marketing Addon Services) Full Description

MÁS by FBS offers MLS Marketing Add-On Services, providing professional, agency-level creative design and marketing-communication services exclusively for the MLSs. Through MÁS, the FBS marketing team collaborates with MLSs to understand their unique marketing needs and goals, offering services such as brand refreshes, training automation, and increased utilization of Flexmls tools. This allows MLSs to enhance their marketing efforts without expanding their internal teams, achieving more while doing less. ​

Designed for MLSs of all sizes, especially those with limited staff managing multiple responsibilities, MÁS provides strategic, customized communication tools to strengthen local marketing impact. By leveraging FBS's decades of MLS and real estate knowledge, MÁS delivers affordable, professional marketing solutions perfectly fit to the specific needs of MLS organizations.

About FBS - Company Description

FBS is a 100% employee-owned (ESOP) company and a trusted leader in MLS technology innovation for over 45 years. As one of the largest MLS software providers in the industry, FBS powers the Flexmls® System, delivering unparalleled search capabilities, client collaboration tools, and mobile accessibility to real estate professionals. With a strong commitment to customer service excellence, FBS consistently earns one of the highest Net Promoter Scores (NPS) in any industry, reinforcing its reputation for reliability and support.

What sets FBS apart is its people-centered culture, purpose-driven operations, and dedication to sustainable growth. Recognized as a Forbes Small Giant in 2019, FBS prioritizes long-term partnerships with MLS organizations, ensuring they maintain full control over their data. The company’s leadership team averages over 17 years of tenure, reflecting deep industry expertise and commitment. Expanding its MLS support, MÁS by FBS provides exclusive marketing services tailored for MLSs, reinforcing FBS’s mission to empower MLSs and real estate professionals. Learn more about FBS, its products (Flexmls®, Spark®, Launch Dashboard, and IDX solutions), and its commitment to MLS success at www.WeAreFBS.com.

Media Contact

For media inquiries, please contact:

Dusty Jostes

External Communications Lead

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