Early stages of the rebranding effort were led by Loran Hughes, their Technology Officer, working closely with the FBS branding team to clarify objectives and explore design directions. The focus was on:

• Identifying key brand attributes to retain.
• Developing logo concepts that balanced tradition and modernity.
• Gathering feedback from stakeholders to refine the design.

With each iteration, the vision grew clearer. The colors became more refined, the typography more intentional, and the brand message more powerful. But just as the project neared its final stages, an important shift occurred—Loren was preparing for a well-earned retirement.

As the project neared its final stages, Loren announced his well-earned retirement, which prompted a change in ODS project leadership.  Chris Myron graciously stepped in to oversee completion. With a fresh perspective, Chris helped finalize:

• The primary logo and supporting brand elements.
• A cohesive color palette and typography.
• Brand guidelines to maintain consistency across materials.
• Obtain final approval from all decision makers.

Chris’s keen eye for detail and commitment to the project helped carry the rebrand across the finish line, ensuring that every element resonated with both the internal team and the broader audience.

After months of collaboration, refinement, and dedication, the new brand identity was unveiled. The result?

• A fresh, modern logo that resonates with both existing and new audiences.
• A cohesive visual identity that strengthens brand recognition and market positioning.
• Positive feedback from stakeholders and clients, reinforcing the success of the transformation.

The project exemplified a collaborative approach to brand evolution, demonstrating how strategic branding can modernize an organization without losing its essence.