One of the first MLSs to benefit from MÁS was Oregon Data Share (ODS), a collaboration of multiple Oregon MLSs and REALTOR® associations seeking a stronger brand identity. To modernize its identity while preserving its legacy, MÁS refined its logo, developed brand guidelines, and created a refreshed visual presence that reflects ODS’s evolution.
Similarly, Lowcountry Regional MLS turned to MÁS to solve a growing challenge—delivering consistent, high-quality training to members despite time and staffing constraints. By implementing a fully automated webinar system, MÁS streamlined registration, attendee communication, and content delivery, reducing manual effort while ensuring accessible, on-demand education for members.
The MÁS team is in the process of expanding on visual design offerings to include custom MLS board reports. With the data at our fingertips, we can save MLSs the time it takes to create reports by obtaining stats and applying to a collection of visual graphics on a quarterly schedule.
Realtor.com’s data reveals that April 13–19 is the prime week to list this year. Homes listed during this time sell for an average of $27,000 more and receive more views—faster. Encourage hesitant sellers to prep now, focusing on both curb and screen appeal. Listings with floor plans and 3D tours perform significantly better.
Read the full article: Realtor.com’s Guide to the Best Week to Sell a Home in 2025
AI is helping agents supercharge productivity and win more listings. Learn how ChatGPT and other AI tools can help you create custom listing descriptions, respond to client objections, and prep for appointments. Agents share real-world examples of how automation is saving them hours each week.
Read the full article: How Real Estate Agents are Using ChatGPT to Win Listings
Expired listings are surging—don’t miss the opportunity. With a wave of winter delistings, smart agents are reactivating withdrawn sellers using personalized outreach and modern objection handling. This article includes sample scripts and updated strategies for 2025.
Read the full article: Prospecting Expired Listings in the Current Market
In today’s competitive market, your brand is your business. This guide walks agents through clarifying their brand identity, strengthening online presence, and delivering consistent messaging. A strong brand builds trust and memorability—especially when rooted in your unique story and “why.”
Read the full article: How to Build a Strong Real Estate Brand in 5 Easy Steps
The listing appointment can make or break your business. Avoid these common pitfalls: focusing too much on features (not outcomes), failing to connect emotionally, and missing the seller’s real motivations. The fix? Sharpen your listening, lead with results, and keep the seller’s goals front and center.
Read the full article: 3 Big Mistakes Agents Make in Listing Appointments
Buyers want floor plans—and listings that don’t have them are at a disadvantage. According to Zillow, listings with floor plans get 60% more views. This piece highlights top virtual tour tools like iGUIDE, Matterport, and others that agents are using to stand out in a crowded market.
Read the full article: Why Floor Plans Are a Must-Have in Your Listings