Announcements

White Labeled Newsletter Coming Soon!

This month we are making a white label newsletter that will allow MLSs to send their content to us to generate a full quarterly newsletter configured to their visual branding.

Automated Webinar Setup

Our team is ready to take on more automated webinar setups. If you struggle with finding time to facilitate multiple trainings or would like to increase your training attendance rates, we can help.

Message from the CEO

We’re focused on giving you tools that save time, protect your listings, and help you shine with clients. This quarter brought key upgrades and better access to market insights. More improvements and training are on the way. Thank you for the work you do—we’re proud to support your success every step of the way.

The Numbers
Median Days On Market -
34
Listed | Sold -
1,240,000 | 999,999
Median Sale Price -
$419,200
Most Expensive Listing -
50,000,000
MÁSMLS
NEWS

MÁS Customer Story

One of the first MLSs to benefit from MÁS was Oregon Data Share (ODS), a collaboration of multiple Oregon MLSs and REALTOR® associations seeking a stronger brand identity. To modernize its identity while preserving its legacy, MÁS refined its logo, developed brand guidelines, and created a refreshed visual presence that reflects ODS’s evolution.

MÁS Customer Story

Similarly, Lowcountry Regional MLS turned to MÁS to solve a growing challenge—delivering consistent, high-quality training to members despite time and staffing constraints. By implementing a fully automated webinar system, MÁS streamlined registration, attendee communication, and content delivery, reducing manual effort while ensuring accessible, on-demand education for members.

Exploring Custom Board Reports for MLS

The MÁS team is in the process of expanding on visual design offerings to include custom MLS board reports. With the data at our fingertips, we can save MLSs the time it takes to create reports by obtaining stats and applying to a collection of visual graphics on a quarterly schedule.

Why the MLS Brand Matters

Branding sets an MLS apart as the trusted source for real estate data, building member pride, consumer confidence, and industry credibility—driving engagement, retention, and long-term value.

Automatically Populate Data from iGUIDE Virtual Tour to Listing

If you have an iGUIDE virtual tour, with just one click, you can now upload that virtual tour to your listing and have the room dimensions, room names, and room level auto-populated using the data extracted from the virtual tour while adding or editing a listing.

Maximize Your Sale: The Best Week to List in 2025

​Realtor.com’s data reveals that April 13–19 is the prime week to list this year. Homes listed during this time sell for an average of $27,000 more and receive more views—faster. Encourage hesitant sellers to prep now, focusing on both curb and screen appeal. Listings with floor plans and 3D tours perform significantly better.​

Read the full article: Realtor.com’s Guide to the Best Week to Sell a Home in 2025

How to Win Listings with ChatGPT and AI Tools

​AI is helping agents supercharge productivity and win more listings. Learn how ChatGPT and other AI tools can help you create custom listing descriptions, respond to client objections, and prep for appointments. Agents share real-world examples of how automation is saving them hours each week.​

Read the full article: How Real Estate Agents are Using ChatGPT to Win Listings

Prospecting Expired and Withdrawn Listings in 2025

​Expired listings are surging—don’t miss the opportunity. With a wave of winter delistings, smart agents are reactivating withdrawn sellers using personalized outreach and modern objection handling. This article includes sample scripts and updated strategies for 2025.​

Read the full article: Prospecting Expired Listings in the Current Market

Real Estate Branding in 5 Simple Steps

​In today’s competitive market, your brand is your business. This guide walks agents through clarifying their brand identity, strengthening online presence, and delivering consistent messaging. A strong brand builds trust and memorability—especially when rooted in your unique story and “why.”​

Read the full article: How to Build a Strong Real Estate Brand in 5 Easy Steps

3 Listing Appointment Mistakes That Cost You Clients

​The listing appointment can make or break your business. Avoid these common pitfalls: focusing too much on features (not outcomes), failing to connect emotionally, and missing the seller’s real motivations. The fix? Sharpen your listening, lead with results, and keep the seller’s goals front and center.​

Read the full article: 3 Big Mistakes Agents Make in Listing Appointments

Virtual Tours That Buyers (and Sellers) Expect

​Buyers want floor plans—and listings that don’t have them are at a disadvantage. According to Zillow, listings with floor plans get 60% more views. This piece highlights top virtual tour tools like iGUIDE, Matterport, and others that agents are using to stand out in a crowded market.​

Read the full article: Why Floor Plans Are a Must-Have in Your Listings